PRM Platform

(Partner Relationship Management)

An enterprise-class solution for managing, optimizing and accelerating every aspect of your channel from partner recruiting to cooperatively marketing and selling, to managing your partners’ performance.

The Impartner Core Platform = A fully SaaS, cloud-enabled and multi-tenant solution. Easy to adopt, quick to deploy, simple to customize

With Impartner PRM, you can:

  • Seamlessly integrate with Salesforce or other CRMs
  • Fulfill the role of a CRM if you don’t have one
  • Ditch the spreadsheet and automate repetitive channel tasks
  • Speed up partner onboarding with automated processes for faster paths to revenue
  • Energize your partners with an easy-to-use interface
  • Build a personalized Partner experience
  • Easily update your content and pages with clicks, not code writing
  • Direct your best leads to your strongest partners
  • Reward partner performance
  • Analyze what’s working and what’s not across every aspect of your indirect sales
  • Ensure your data stays secure through Impartner’s robust security protocols

The Core Platform + A Powerful Multi-Module System
Easily add modules to enhance and further accelerate your channel sales:

Lead Management

Make your Partners an extension of your sales team. Assign leads to your best or highest-certified partners.

Journey Builder

Channel account managers can design and implement Partners’ journeys through every stage of their lifecycle.

Canal Intel+

An analytics studio that help you find which actions drive revenue and what makes a partner profitable. Dashboards,visuals reports.

Program compliance

Automates Partner tiering to ensure greater compliance with reduced administration time.

Business Planning

Create, track and share any business KPI.

Partner Locator

Potential customers can discover the best-fit partner for them, based on geography, vertical, certifications, and more.


Ensure that every dollar of your MDF budget is effectively allocated and used, improving MDF and Co-Op fund planning.

Train & Certificate

Empower your Partners with digital training and certification programs so they can better understand and sell your products.

Advanced Document Management

Provide different content to each type and tier, whether Platinum/Gold/Silver, or Reseller/Distributor/Agent

To- Partner Marketing

Recruit and engage the best Partners using end-to-end nurturing and marketing tools.

Through-Partner Marketing

An automated demand generation engine that can amplify your marketing messages delivered by Partners

Co-branded Collateral

Enable Partners to co-brand and market your published content with their logo, while keeping the integrity of your brand.